This book gave copious evidence that subliminal "seduction" was indeed being utilized by money-makers to sell products. The book’s information was produced to little avail, however, since Americans don’t really care about such complicated topics, and anyway deeply believe that their minds can’t be influenced in such obviously unfair and nefarious ways. There exists another important factor regarding the subliminal, the one which IS COMPLETELY avoided like the plague even by those wishing to expose subliminal tactics and agendas. That factor involves the distinct probability that "psychic signals" are received via the subconscious. This can be explained as probably true. Psychic signals, so called, do consist of very subtle factors too weak to register directly into the crudities of conscious awareness. The few researchers who have dared to work with this situation, usually Japanese ones, have established that psi, or "psions," are received by subconscious receptors -- and that if the psion-information is to reach conscious perceptions and awareness, then it must somehow penetrate the liminal barrier in order to do so. In other words, such signals, received by the hypersensitive subconsciousness, must cross the subliminal threshold in order to be detected by conscious awareness.